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Contrary to popular belief, Americans of all ethnic groups enjoy outdoors sporting. In 1995 outdoors recreational sporting was considered a 'white male' phenomena. Today's demographics tell a different story! African American, Hispanic and female outdoors recreational buffs, equate to big bucks.

By 1996, African American and Hispanic hunters accumulated in excess of 10 million dollars of expenditures for hunting and hunting related activities.

Today, the combined retail expenditures for hunting and hunting related activities by these two minority groups now represents annual retail sales of nearly one hundred million dollars.

The economic impact of African American and Hispanic fishing sportsmen and women peaking in 1996 at one-million, five hundred thirteen thousand dollars, ($1,513,000.) annually.

The consumer spending power of the combined groups now exceeds 1.5 Billion Dollars. Urban American Outdoors reflects that consumer dollar. The show has been created and designed to capture that adventurous outdoor spirit of America's urban sporting advocate.
The weekly series covers a broad spectrum of outdoor sports activities including turkey and pheasant hunting, cooking wild, bow hunting white tail deer, and a fishing safari in the Gulf of Mexico.

Wayne Hubbard, host of Urban American Outdoors invites you to join him; tune in on your local cable television, National Urban American Network Station.

Whatever your pleasure, you’ll find Urban American Outdoors is a guaranteed entertainment and economic winner. “Like the African-American population, hunting and fishing is a multi-billion dollar industry, and great economic possibilities emerge when the two entities combine.” Wayne Hubbard

Hubbard is determined to bring the two together around a weekly television show that appeals to the average urban viewer.

Tap into the lucrative economic market of today’s multicultural sportsmen with Urban American Outdoors . Embark upon this innovative sporting reality show with sportsman Wayne Hubbard. The economic possibilities are endless and the opportunity is now.